Web Design and E-Mail Marketing Bundle - 11 Videos!
This huge video training bundle is packed with everything you need to get a fabulous new web site up and running along with an e-mail marketing program, all in a matter of weeks.
First you get the two strategic planning lessons, and then the ones on metrics and keyword research. Then you get all three of the E-Mail Marketing videos and both of the Web Design videos.
Finally you get the lesson on time management and success tools, and then we top it off with the Special Bonus lesson at the end. 11 videos in all!
If you watch just one a day and do the assignments that follow, you can have a brand new beautifully designed web site and a monthly email newsletter going out to hundreds of customers and prospects in less than two weeks!
Here's the lesson breakdown.
Lesson 1 - Strategic Planning Part 1
In your first lesson we won't waste any time on a lot of fluffy introductory stuff. We'll jump right in, head first, and start analyzing the first two of the four components of your E-Marketing Sweet Spot. So let's get started!
Lesson 2 - Strategic Planning Part 2
In Lesson 2 you'll discover how to identify your E-Marketing Sweet Spot by reviewing the list of e-marketing options and assessing your available resources.
Lesson 3 - Measuring Results
In Lesson 3 you'll find out how to use Google Analytics. This is a free reporting tool that let's you know exactly what kind of traffic your site is getting and where it's coming from. It will help you determine which channels are working for you so you can focus on getting consistent good results from your e-marketing efforts.
Lesson 4 - Keyword Research
In Lesson 4 I'll give you a free tool to easily plan out the next six months of your e-marketing program. I'll also show you how to use another free Google tool to do keyword research and learn exactly what words your buyers use to find you.
Lesson 5 - Email Marketing Part 1
E-Mail Marketing is the biggest portion of most small business's e-marketing programs. In Lesson 5 you'll discover why it's important, and learn how to do it the right way. The right way means sending e-mail messages to your customers that they actually look forward to reading! Sounds like magic? It's not, it's common sense, and it's easy to do.
Lesson 6 - Email Marketing Part 2
You'll get some great tips on building your e-mail list. You'll also create a free email service account and watch a demo on how to add names and send a simple campaign.
Lesson 7 - Email Marketing Part 3
This is the third and final lesson that covers e-mail marketing. In it you'll watch two demos to help you create and send great newsletters to your readers. At the end of the session you'll get an assignment for creating one on your own, based on what you learned.
Lesson 8 - Web Site Design Part 1
This is the first of two lessons where we cover web design principles. At the end of this session you'll understand how to re-write your web site copy to be more effective and convert more visitors to buyers.
Lesson 9 - Web Site Design Part 2
In Lesson 9 we continue our discussion about web design, but this time from the perspective of how the search engines see our web site. I'll explain some specific design considerations to be aware of, so you can get better exposure in the search results.
Lesson 21 - Time Management & Success Tools
In Lesson 21 we'll cover two final short, but very important topics. First, I'll show you how to fill out the rest of your roadmap so you have an action plan to follow. And second I'll give you some proven time management tips and tools to make following your plan a lot easier and efficient.
Lesson 22 - Bonus Lesson!
This is a bonus session for you as a reward for all your hard work. You'll hear from one of my most successful past participants and you'll also get some extra tips and real-life lessons to help put things into perspective for you.
